Creating Opinion Leaders: The Best Practice to Sell Your Products or Services


From: My Consulting Experience

Opinion Leader: – They don’t wear a uniform or belong to a union. You can’t identify them by sight. Opinion leaders are anyone who’s an active voice in a community. It’s somebody who speaks out and  gets asked for advice a lot.

So why opinion leaders are important to business..?

All the businesses are either providing a service or a product to its target customers, in that case the success or the failure of the product purely depends upon the comments of the target customers who used or experienced it.

So to make a positive and strong recommendation or reference about the product or service, the business should plan for making opinion leaders in the market because they can really influence the people around them. This is one of the best method to create an effective marketing in the target segment. This is why opinion leaders are important in business.

How can we identify the opinion leaders..?

Opinion leaders can be anyone or anything the customers ask for suggestion or recommendation. They are usually famous, knowledgeable and accepted by everyone in the target segment. Some of the example for opinion leaders are given below:-

a. Celebrities: They are common opinion leaders because they got huge fans and they tend to follow the celebrities even in the stuffs that they are using.

b. This one is kind of an online opinion leader, people are really looking at this site to get a clear review about the products in the market.

c. Magazine: There are magazines like ‘the automobile’, they got a relevancy in the mind of customers before buying a vehicle.

Likewise anything can be opinion leader in the market, the real success of the company is in identifying the real opinion leaders.

How to create opinion leaders..?

1- Tell the truth: – Always tell the truth to the the opinion leaders, or it will harm your company and the goodwill of the opinion leader. When a company believes its products, then that is the best method to create opinion leaders.

2- Do not create enemies: – Creating enemies is also like creating negative opinion leaders, they will kill your brand and you will find it difficult to enter in such target segment. So always believe in creating better relationship with everyone in and out of the organization.

3- The brand value: – Brand value is the most simple and the best thing that can make opinion leaders, for example we can say Apple, obviously the opinion leaders are high for that company because of its brand value and the trust.

4- Experience: – Opinion leaders must have experienced the quality, value and the benefits of the product or service without that there is no opinion leader. This is why celebrities are acting as opinion leader for almost all the personal care products.

“If you give values rather than cost, your product or service will find its opinion leaders…”

6 Classic Lessons: From the writer of “The 7 Habits of Highly Effective People”


From: Stephen Covey

The 7 Habits has a way of seeping you in, with several life lessons touching on almost every aspect of life from marriage to parenting to leadership.

1. Putting First Things First

“Easy leadership is putting first things first”.

In order to be a great leader, one has to prioritize the most important things before others, and has to distinguish the most critical from the insignificant and place the critical first.

First in order, then first in priority and first in rank. If the critical is placed first, and given the critical focus and attention, there is certainly effectiveness in leadership with soar.

2. Begin With The End In Mind

It is important in everything that we do, we ask ourselves what we are trying to accomplish. It is more adept at answering this question for the short and medium term goals. You will realize, you can get better at beginning with the end in mind for longer term goals but you my still have to put in more effort to get there.

3. Think Of Win-Win Situations

“This is a frame of the heart and mind that always seeks mutual benefit in all interactions of humans”

According to Covey, Win-Win means agreements are mutually satisfying and beneficial. He says that the way people think in terms of dichotomies; win or lose, hardball or softball, strong or weak is fundamentally flawed.

4. Stick To Your Main End Goal

“The main goal is to keep the main goal the main goal”

It is important that you never lose sight of the big picture and always be determined by keeping the main thing the main thing.

Failure is hugely contributed to by losing focus. Even though you have a good start, it is essential that you avoid all sorts of distractions and attractions you may experience in life that may sidetrack you. Be focused on the main thing, and keep it the main thing!

5. Your Character Is Critical

Stephen Covey teaches us that our character is a composite of our habits, and therefore, we should know that character is very critical. Watch your habits because they determine your character and it is your character that defines your life. It is difficult to rise higher than your character’s fortitude. Your character forms the foundation for your life and for you to change your life, you have to change your character.

6. Be Good At Listening

Lastly, we first need to understand, to be understood. Listen to what other people have to say and try to understand them. Equally, they will grant you the same courtesy and respect your opinions just as you have shown them. Stephen writes,

“We have a tendency to rush things, and fix them up with good advice”