From: My Consulting Experience
It is one of the common questions that every entrepreneurs wish to ask, yes there are many answers like, if the business is growing then your sales will increase, your profit may also increase etc, in a way or another all the answers are true.
In a consulting point of view, the answer is BRAND RECALL shows the growth of every business; that means, a potential customer from the farthest point of your target area will prefer your business as their first choice when they meet a requirement. So a brand recall says that your brand image is in the minds of the customers where you do business, if the brand recall is true, your business is growing or the scope of growth is much higher than others. So capitalize your brand image and make the business shine at its best.
So how it is possible to do a BRAND RECALL test?
It is quite easy if you got a marketing team otherwise outsource a consulting company for do the test and analysis. The test can be done by the following:-
- Define the target areas of your business (the reach of your business)
- Prepare q questionnaire (question should not contain your business name but ask indirectly)
- Train your marketing team with the questionnaire and the objective
- Take a sample of 25 customers from all the potential areas
- Meet the customers, fill the questionnaire and find out the no. of customers who said your business name as their first option
- Take the action
Why BRAND RECALLING is not happening..?
In most of the cases entrepreneurs start their business by identifying the scope in that market but majority of them fail to communicate what his business offers for the customers, this is the main reason that the customer is not aware about the products/service, the value and the specialty of your business, so before starting the business or not delaying too much after the opening of your business, the business should EDUCATE its customer about everything that the it offers.
To create a brand recall, every businesses should EDUCATE its customer, for that the business should use all the available channels and the expenses of doing this should be considered as an investment for the growth of the business, then you will be able to create the BRAND IMAGE and by continuing the same quality of service and dealing, the brand image will be stamped in the mindset of the people and this will lead to brand recall, the symbol of your growth…
Abin c Pascal 